Prop Design: "All This Joy" Music Video

Dir. Jesse Garrison
Matt Singer's "All This Joy"

Director Jesse Garrison asked me to create a few really bland designs for everyday objects that would be featured in this music video, including most prominently this prop cereal box, Fiber Flakes.

We ultimately decided that the appealingly alliterative name and the design-y red stripes were still a bit too exciting (I know, I know, you can barely contain yourself), so I desaturated the colors completely to match the color palette of the scene and changed the name to the much clunkier Fiber Shapes.

I also collaborated on the news-less newspaper and built the stop-motion flower. You can see them all in the video below. 

Click the thumbnails to view larger.